Comcast Expands in Ocean County: New Xfinity Store Opens in Brick Plaza

Comcast has continued its commitment to Ocean County with the opening of a brand-new Xfinity Store at 56 Chambers Bridge Road in the Brick Plaza shopping center. This new location is the latest addition to Comcast’s growing network of retail stores in New Jersey, designed to bring customers closer to the company’s wide range of internet, TV, mobile, and smart home solutions.

The Brick store offers an upgraded, interactive shopping experience that feels more like a modern tech showroom than a traditional service center. For residents in and around Brick, it provides a convenient hub to explore the latest technology, troubleshoot services, or simply stop by for billing assistance.

A Look Back: Toms River and Stafford Stores

While the Brick Plaza location is the newest Xfinity Store in Ocean County, it’s not the first. Comcast has been steadily investing in the region with earlier openings in Toms River and Stafford (Manahawkin).

The Toms River Store

In Toms River, Comcast replaced several older, traditional service centers—including locations in Brick, Manchester, and along Route 37—with a modern Xfinity Store on Hooper Avenue. This marked a major shift in how the company serves customers.

Instead of waiting in line at outdated counters, residents could walk into a bright, open-concept retail space, complete with demo stations, interactive displays, and comfortable seating. A large TV at the center of the store showcases the Xfinity X1 entertainment platform, while other stations highlight Xfinity Mobile devices, smart home products, and internet solutions.

The Toms River opening represented the beginning of Comcast’s strategy to bring a more hands-on, Apple Store-style experience to Ocean County customers.

The Stafford (Manahawkin) Store

Shortly after Toms River, Comcast unveiled its second Ocean County store in Stafford Township, located on Martin Truex Jr. Boulevard near the Manahawkin Commons Shopping Center.

This 4,500-square-foot store was designed to serve southern Ocean County, offering residents in towns like Stafford, Barnegat, and Long Beach Island a closer option for in-person support. With the Manahawkin location, Comcast ensured customers didn’t have to drive far north to Toms River or Brick to get the help and services they needed.

Together, the Toms River and Stafford stores laid the foundation for Comcast’s retail expansion in the county. Now, with the addition of the Brick Plaza store, Comcast has created a three-location network that covers the entire region.

What Customers Can Expect at Ocean County’s Xfinity Stores

The shift from old-style service counters to modern retail spaces has completely redefined the customer experience. At all three Ocean County Xfinity Stores—Brick, Toms River, and Stafford—residents can expect a blend of technology, convenience, and support.

Here’s what customers will find inside:

1. Internet and Wi-Fi Solutions

• Explore high-speed internet plans, including gigabit service for heavy streaming, online gaming, and work-from-home needs.
• Test the xFi platform, which allows families to manage their Wi-Fi through a mobile app—pause devices, set parental controls, and monitor network activity.
• Learn about xFi Pods, small extenders that eliminate dead zones and ensure coverage throughout the home.

2. Xfinity Mobile Devices and Plans

• Browse the latest smartphones, including Apple iPhones, Samsung Galaxy models, and even Apple Watches.
• Choose from affordable plans, such as By the Gig or Unlimited, all powered by the nationwide Verizon 5G and 4G LTE network.
• Enjoy in-store activation and setup—customers can walk out with a new phone ready to use.

3. Entertainment and Streaming Options

• Experience the Xfinity X1 platform, which integrates live TV, on-demand content, and streaming apps into one interface.
• Try out the voice remote, which makes searching for shows and apps simple and fast.
• Learn about Xfinity Flex, a 4K streaming box included with internet service that provides access to Netflix, Disney+, Hulu, Peacock, and more.

4. Smart Home and Security Solutions

• Test out Xfinity Home devices, including cameras, sensors, smart door locks, and thermostats.
• See how these systems integrate into a single app for easy monitoring and control.
• Explore automation options to improve home security and convenience.

5. Customer Support and Services

• Pay bills quickly and easily at in-store kiosks.
• Pick up or return equipment such as cable boxes, modems, or remotes.
• Get troubleshooting help from trained, local staff.
• Upgrade plans, switch packages, or learn about new offers.

Benefits for Ocean County Residents

The addition of these three Xfinity Stores means more than just convenience—it represents a new way for Comcast to connect with the community.

1. More Accessibility – With stores in Brick, Toms River, and Stafford, customers across Ocean County have shorter drives and easier access to support.
2. Hands-On Experience – Instead of guessing online, customers can test internet speeds, try out smartphones, and see smart home devices in action.
3. Personalized Service – Staff members are available to give tailored advice, making it easier to choose the right plan or device.
4. One-Stop Convenience – From paying bills to upgrading services to purchasing a new phone, customers can do it all in one visit.
5. Community Investment – By opening multiple stores, Comcast is showing its long-term commitment to Ocean County, creating local jobs and modernizing customer service.

Conclusion

The new Xfinity Store at 56 Chambers Bridge Road in the Brick Plaza shopping center represents the latest step in Comcast’s mission to modernize customer service in Ocean County. With earlier openings in Toms River and Stafford, the company has built a three-store network that makes its products and support more accessible than ever.

For residents, these stores bring technology, convenience, and personal support right into their neighborhoods. Whether you’re looking to upgrade to gigabit internet, shop for a new iPhone, test out the X1 entertainment system, or explore smart home solutions, Ocean County’s Xfinity Stores offer a complete, hands-on experience.

By moving away from outdated service counters and toward interactive showrooms, Comcast is making sure customers get more than just customer service—they get a full tech experience, designed for today’s connected lifestyle.